Mission & Core Values

The mission of TDS is simple, yet holds tremendous meaning. It guides the vision we have for our company and is the foundation of our core values.

Our Mission

Perfecting Workforce Performance

TDS provides comprehensive performance development and management solutions for process operations within the petroleum industry.

Our Core Values


Integrity is defined as “the quality or state of being complete or undivided”. It means being complete, unimpaired and incorruptible. Integrity implies a wholeness between what is inside and what is outside. At TDS, integrity means that what we profess to be is consistently reflected in all of our actions, practices and behaviors.


Mastery is defined as a “skill or knowledge that makes one the master of a subject”. It suggests being in command of what you do. An extension of this focuses on personal mastery, which implies being committed to continual, lifelong learning. At TDS, mastery is the discipline of continually clarifying and deepening our personal vision, focusing our energies, developing patience, and seeing objectively. It is being creative and not reactive. It is maintaining a view of what is most important. It is learning how to see reality more clearly. It is a process, a lifelong discipline to overcome our ignorance and incompetence with continual growth and development.


Collaboration is defined as work that is done jointly (or together) with others, especially in an intellectual endeavor. This implies working together in a team framework in such a way that the intelligence of the team exceeds the intelligence of the individuals working on the team. At TDS, collaboration is the way we choose to work. We do not work as “experts” nor are we a “pair-of-hands” for our clients. We enter into a collaborative relationship because we believe that the best way to provide value is through a joint undertaking where our specialized knowledge, skills and abilities are merged with those of our clients.


Ingenuity is closely aligned with the words “genius” and “ingenious”. Ingenuity is defined as having skill or cleverness in devising or combining to form an inventive solution. It is closely related to the higher level cognitive skills of analysis, synthesis and evaluation, which are included in Bloom’s initial learning taxonomy. During analysis, a problem is disassembled to identify the various elements that may be creating the problem. In synthesis, the parts are reassembled, in new and novel ways, to try to create the best solution to the problem. Evaluation is employed to determine which of the solutions provides the best solution to the problem. For TDS, ingenuity suggests our desire and ability to identify, select or create the most appropriate solution for a given set of circumstances.

Purposeful Impact

Purposeful impact is defined as having a meaningful or intentional direct effect upon something. In order to maximize impact, there must be a clear understanding about the organizational structure, the stakeholders as well as long-term goals and objectives. For TDS, having a purposeful impact means providing something that gives our clients a clear sense of improved performance and value.

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